Customer Loyalty Died

My cell phone carrier is T-Mobile. This post is about how to lose a customer. Every 22 months T-Mobile offers what they call a "full discount" on a new phone. To get the full discount you simply have to agree to a new 2 year contract. I called in October to make some changes and see about a new phone. I ended up with a couple of changes, a discount equal to about a month of service and no new phone. I also ended the conversation with a new 2 year contract and my full discount still intact and ready to use when I want. Now if a full discount requires a new contract, and I update the contract without utilizing the discount, I should be able to get a new phone at any time without a contract extension, right? I mean I already did that part. NO! If you do a new contract and don't use the discount at that time you will AGAIN be required to extend the contract in order to utilize the discount. What sort of BS is that? First a new customer already gets a better deal on everything and then a customer who has been loyal for ten years gets hosed. The moral to the story? NEVER extend a contract with a phone company. You can take your number with you, so take it and your money from one to the next until they reward loyalty over new business. This will never happen so travel the companies and shop them hard. Play them against each other. I left Qwest about ten years ago for t-mobile because the qwest guy was like "if cheap minutes are all you care about go ahead"...now I care about other things yet I was duped into a worthless contract extension just 2 months ago and it's almost worth paying full price for a new phone to ensure I done spend another day with t-mobile than I have to.